In our last installment, we outlined several reasons why Office 365 resellers must focus on differentiation. One of the approaches that Microsoft recommends is “Packaged IP” – creating intellectual property and bundling it with Office 365. For those of you who have the resources to build your own IP, this is an excellent idea. But what if application development and content creation aren’t core strengths of your business?
Microsoft has an answer. They suggest bundling in complementary services from Azure, like single sign-on and mobile device management.… Read more