Marketing Essentials for the Modern MSP, Part 2

This is the second installment of our marketing essentials recap, looking at the final three of six articles by Saher Ghattas from ModernMSP.com. Read our first post here.

In our last post, we looked a lot at the marketing organization in terms of specialties and alignment with sales. We were pretty focused on the people aspects of the modern marketer; today’s post will shift more to process.

Part 4: Taking Action on Leads

Read Part 4 in full here.

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Marketing Essentials for the Modern MSP, Part 1

As the new year approaches, are you thinking about how to modernize your sales and marketing efforts?

Saher Ghattas, a sales and marketing expert for MSPs, recently finished a six-part series for ModernMSP.com, MSP Marketing Essentials.

In our own dual posts, we’ll highlight some of the key messages and considerations. Be sure to check out the full articles for more great information, and come back for the second installment!

Part 1: Assembling the Right Team

Read Part 1 in full here.

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7 Things You Didn’t Know You Needed to Know about MSPComplete

Wow, 2016 has been busy. We’ve had to remind ourselves that we only launched MSPComplete earlier this year! Since then, we’ve introduced a lot of improvements, updates, and new features to help you execute your projects more smoothly and make the cloud more profitable.

Let’s raise a glass to 2016 approaching its end, and take a look at seven things you can do in MSPComplete to help you improve your business. 

  1. Create end users once and use them across all projects.
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#KickSomeAzure With Assessment Tip #3

Better data yields better plans, but not always the ones you expect.

In our Assessment Tips Series, we’ve helped partners #KickSomeAzure with advice on how to start the Azure conversation and use customer questions to explain the benefits of assessments. This week, we’re going to help you close the deal and develop strong customer relationships with our final tip in the series!

Tip #3: Review assessment results with customers to guide them through existing problems, best solutions, and migration options.

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#KickSomeAzure With Assessment Tip #2

Industry estimates for the benefits of Azure can only bring conversations with customers so far.

Last week we focused on starting the Azure conversation. This week, we’re ready to keep the conversation flowing with the second tip in our series about preparing and delivering assessments.

Tip #2: Treat questions about Azure as an opportunity to explain the value of assessments!

With so many different types of concerns, it’s critical to use customer questions to identify which ones an assessment can answer best.Read more

Introducing: Azure Campaign-in-a-Box Part I

Campaign-in-a-BoxWe’ve heard from many BitTitan partners that they struggle with sales and marketing content. Well, we have some good news. We’re giving you FREE tools to run your own Azure marketing campaign and assessment workshops. We’re doing all of this to help you answer one question:

“How do I get my customers interested in an Azure conversation?”

Azure conversations can lead to consumption, which translates to recurring revenue. But finding ways to get the word out while demonstrating expertise can be tough when you’re busy running a business.… Read more

The Perfect Pair: Azure Everywhere and FREE HealthCheck for Azure

healthcheckA big challenge partners face when selling Azure isn’t showing customers its value — it’s demonstrating their unique opportunities and why they matter right now.

Microsoft gives partners funding to run Azure Everywhere workshops where they can show customers how to transition workloads and produce consumption plans for their businesses.

The critical step to a successful Azure Everywhere workshop is giving customers the data they need and explaining what it means for their business.

BitTitan HealthCheck for Azure transforms Azure Everywhere workshops by giving partners the data they need to illustrate true ROI and helping customers who are paralyzed by the unknowns.… Read more

Starting Your IT Support Mission

Help when you need it isn’t a tough sell. But differentiating your business through IT is a challenge since it’s an industry standard.  Despite the easy sell, delivering end user support comes with a lot of challenges and high costs for providers.

Let’s say you want to give your customers in-house IT support from scratch.

To start, you need hiring, management, and infrastructure.

More specifically, you need to:

  • Hire IT support staff
  • Train IT support staff
  • Schedule IT support staff
  • Equip IT support Staff

Sounds doable until you start to do the math on providing support.… Read more

Inbound Marketing for the Modern MSP: Know Thy Sales Funnel

Once again I find myself nodding along to a Todd Hussey article on ModernMSP.com—this time about the buyer’s journey. As Todd dishes out nuggets of sales and marketing wisdom, I can’t help but think how crucial this information is for an industry that’s reaching a significant turning point in how they conduct their business.

At a high level, the most important takeaways are to understand your audience and learn how to help them understand you.… Read more

The 3 Greatest Challenges Of Upselling In The Cloud

Upselling is a crucial part of driving a successful cloud business, especially if you’re looking to build recurring revenue. As a Microsoft partner, attaching more products and services to existing deals can pay off with great incentives—especially in the cloud. In a recent eBook, The Modern Microsoft Partner Series, Part 1: The Booming Cloud Opportunity, IDC pointed out that their most successful cloud partners attach more value to Microsoft Cloud Solutions—to the tune of $5.87 in partner revenue for every $1 of Microsoft revenue.… Read more