This is the second installment of our marketing essentials recap, looking at the final three of six articles by Saher Ghattas from ModernMSP.com. Read our first post here.
In our last post, we looked a lot at the marketing organization in terms of specialties and alignment with sales. We were pretty focused on the people aspects of the modern marketer; today’s post will shift more to process.
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Part 4: Taking Action on Leads
Read Part 4 in full here.